10/10/2023 0 Comments Apple multicolor logoAfter being threatened with being chemically castrated for his homosexuality, Turing allegedly bit an apple injected with cyanide, which led to his death (though the reason for his death is still all speculation). But it's Turing's death that created a link to Apple's logo. If you know a bit about science, or at the very least you’ve watched The Imitation Game, you probably know that Turing basically created the first-ever computer. One of them is that the apple is actually connected to a famous scientist, Alan Turing. The Apple logo is so iconic that it started a whole bunch of stories and myths about its hidden meanings. The chrome version appeared in 2007, and the current grey logo was born 10 years later, in 2017. The color palette has practically stayed the same ever since. The original logo showed Isaac Newton sitting under a tree with an apple hanging above his head and an inscription that read, 'Newton… A mind forever voyaging through strange seas of thought alone.' Newton founded the law of universal gravitation when that apple fell on his tree, making him one of the most outstanding/noteworthy scientists. In 1976, Ronald Wayne, one of the 3 co-founders of Apple, decided to take a scientific approach to the brand's logo design. The History of the Apple Logo The apple falls Are you a little bit of a nerd for big brand logos? We take a similar look at the Starbucks logo. ![]() Let's dissect Apple's logos one by one and see how the famous fruit found its place in the hearts and lives of 1.2 billion users. Some changes happened because the company re-jigged its mission, and some changes were purely aesthetic.īut, looking at the lineup of Apple logos over time, we can confidently say that this change shaped the brand's image, recognition and iconic status today. This "thinking outside the box" approach was reflected not only in how the company revolutionized the tech industry but also in how it developed its logo.Īpple's logo has experienced a few changes since the brand's inception. ![]() That's how Steve Jobs described his company. "What is Apple, after all? Apple is about people who think 'outside the box."
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